Any digital tool than can help event planners in organizing the event is called event technology. They include event management software, marketing software and event apps for mobiles.
Before the advent of event technology, hosting an event was a very manual process. The attendee list had to be drafted manually in excel or on paper and event promotions had to be printed or communicated via mail services. The disadvantage of using this manual process is that it could not track the effectiveness and measure the different components that make up an event.
Today, event marketers have an array of technology to choose from to support the full event lifecycle during its transition from phase to the next. Below are some of the best event technology trends to choose from as per the event requirement.
- Promotion and Email Marketing:
An event promotion strategy is required to drive more people to your event, which includes email and social media marketing that turns all attendees into brand ambassadors.
Example: CampaignMonitor, MailChimp.
- Surveys and Polls:
This tool is specifically designed to get quality feedback from the stakeholders and attendees, which will help in measuring the performance of the event.
Examples: Key Survey, TypeForm.
- Attendee Networking:
This technology helps in creating an incredible experience to the attendees and facilitate conversions and collaborations by arranging meetups.
Example: Swapcard, Bizzabo.
- Venue Tools:
This tool allows event organisers to choose from a wide variety of venues in their chosen location.
Example: EventUP, Splacer, HeadBox.
- Website Builder:
This tool allows organizers and attendees to get acquainted with the upcoming affairs in an event lifecycle right from registration to other marketing requirements.
Example: WordPress, Wix.
- Event Registration:
This tool gives organizers different ways to increase attendee conversions.
Example: Boomset, EventsCase.
- Event Agenda:
This tool helps attendees to select, browse, and customize their activities during the life cycle of an event. Some other tools allow attendees to rate the sessions and speakers and build their own schedule.
Example: Schdlr, Cvent.
- Software Integrations:
This allows the event organizers to synchronize multiple tools into the tech stack. It includes three types of integrations, namely, open API, native, and third-party.
Example: Zapier, Mulesoft.
- Event Analytics:
This tool is used to measure the effectiveness of your event. It helps to organize, collect, and create actionable insights which will help in gauging the success of any event.
Example: Piwik, Activity Cloud.